gSquad Character Design
gSquad Character Design
gSquad Character Figurines
gSquad Character Design
gSquad Character Design
gSquad Character Design
gSquad Character Design

GSquad Character Design (Biotech Company)

The Google Squad – A large, Bay-area biotech company needed characters designed to represent each of Google’s apps. These characters, coined “The Google Squad”, were created to help encourage employees to easily transition from the Microsoft apps they’d been using.

The gSquad has been a huge success! Google actually approached our client, asking if they could license the characters. Our client has used these designs in many different internal campaigns over the past 2 years, including posable action figures, T-Shirts, costumes, posters, and much more! We’re even talking about producing animated commercials starring the gSquad.

What We Delivered